Best Practices For Creating Survey Email Invitations

Have you built an amazing survey? Great! Now you just need people to take it.

Survey email invitations are the best way to reach your quotas and get a high response rate. You should create them with the same amount of care and attention that went into your survey. Like any marketing email, there are a few best practices.

In this guide, you’ll learn how to do the following:

  • Validate your email list

  • Get past spam filters

  • Get your emails opened

  • Compel readers to act

  • Choose a good incentive

  • Comply with rules and regulations

  • Leave a good impression

Remember, always take your audience’s context into account when sending a survey email invitation. If you do that, you’ll be well on your way to running a successful survey!

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